Great marketing is what really gets a product of the ground.So its important you put real effort into marketing.The world is full of great products that just didnt click because of their bad marketing strategy.Effective ads are the first steps to great marketing.
Talk in first person
Always use the first person speak in your ads,like you are talking to a friend.Titan's Fasttrack ads are a great example
Use powerful words
use powerful words like "breakthrough", "bargain", "amazing", "revolutionary".They always attract people.And remember the two most appealing words for any customer is "YOU" and "FREE"
Be provocative
The easiest way to grab attention is to raise a few eyebrows and there is nothing easier to do.
Talk "YOU" not "me me me"
Give importance to the customer in your ads not you or our company.
Check out ads by Microsoft.Their ads always gives importance to the customer than the product.
Stress on effectiveness rather than on features
It is better not to boast about your product and its features rather stress on its effectiveness and how well it gets the job done.
The IBM laptop ads are really good in this respect.They just totally showcase the effectiveness.
Appeal to people's personal benefit
Uncover in your ads things that benefit the customer and emphasis it out of all proportion.
Always be ready to break the rules, to become unconventional.There are not better ads.Thats what made the Apple ads in their early years.
And whatever you say make sure your product can endorse the claims.
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